01
One person, several brands
Founders, freelancers and small studios who keep a few accounts going without a social media team. Each brand keeps its own voice, channels and plan.
Social media scheduler
Every post you put out, on one calm desk.
Platypost plans, writes and schedules posts for each of your brands. It drafts in your voice, waits for your approval, and posts on time, or tells you when it is your turn.
Runs on your own computer or server. Your posts, pictures and keys stay with you.
How a post moves
One path, from idea to published
Every post walks the same five steps. The planning board and the calendar are two views of it, so you always know where things stand.
- Draft
You or the AI write it, with the brand brief at hand.
- In review
Campaigns leave their posts here. Nothing goes further without you.
- Approved
You said yes, in the app, on your phone or from Telegram.
- Scheduled
It has its time on the calendar, in your timezone.
- Published
It went out on its own, or you posted it and marked it done.
Who it is for
Made for people who post for more than one thing
02
A steady stream of things to share
Event guides, venues and shops with a catalogue. Connect your app as a content source and the weekly posts build themselves, ready for a yes.
03
People who work with Claude
Everything in Platypost is also a tool Claude can use. Ask it to plan next week, rewrite the drafts or approve a post, and it happens in the same place.
Today
Start the day with one list
Today gathers everything that waits on you across every brand: posts to approve, manual posts and Stories whose time has come, anything that failed.
- Approve, edit or reject right from the list
- A reminder at post time, then again until it is done
- The menu bar shows a dot when something is waiting
Planning and calendar
See the week on a board, the month on a calendar
Drag posts from draft to scheduled, or plan a whole campaign with AI from a short brief. Creative tasks such as a photo shoot sit next to the posts they are for.
- Plan with AI fills the board with drafts
- Tweak style rewrites drafts from one comment
- Each channel can carry its own text
Post editor
Write once, fit every channel
One text goes everywhere unless a channel needs its own. Platypost counts against each platform's limit, shows the post as it will look, and can draft or adapt the copy for you.
- Draft with AI from a one-line brief
- A preview for Instagram, Facebook and Threads
- Location and collaborators for Instagram
Brand brain
An AI that remembers your brand
Drop in pictures, notes and links. Platypost describes every picture, tracks which ones were used, and searches by meaning, so "cozy autumn shots" finds the right photos.
- A brand brief and a written strategy shape every draft
- Style rules you give it once stay for good
- Playbooks for what each platform rewards
Recurring campaigns
Posts that build themselves every week
Point a campaign at a content source and a template, pick a weekday and a time. Each run builds the carousel and the caption, then leaves it on Today for your approval.
- Themes rotate week by week
- Checks remind you what to look at before approving
- Instagram Stories come as a frame and numbered steps
And also
The small things that make it work
Approve from your phone
Scan a code and the whole app opens in your phone's browser, laid out for it, over your private network.
A Telegram bot of your own
One message per thing to do, with Approve, Mark posted or Try again buttons right in the chat.
Works with Claude
An MCP server gives Claude the same posts, brain and campaigns, so you can plan in conversation.
Posts on its own, or nudges you
Automated channels post at their time and retry when a platform hiccups. Manual ones tell you what to post and when.
Light and evening themes
Warm paper by day, cocoa brown by night. Easy on the eyes whenever you plan.
Your data stays yours
Your own database on your computer or server. Every key and token is sealed, so a backup holds nothing readable.
Platforms
Wherever your people are
Some channels post on their own. The rest get a reminder with the text ready to copy, and you mark them posted.
Posts on its own
- Threads
- X
- TikTok
- Telegram
Reminds you to post
- YouTube
- Bluesky
- Mastodon
- Snapchat
- and more
Early access
Platypost is opening up slowly
It runs the social media of a few brands every day and is getting ready for more. If you would like to try it with yours, write a line about what you post and where.
Write for early accesshello@platypost.devNo newsletter, no list. Just a reply.